July 29, 2010
My son is in Tae Kwon Do and his teacher’s name begins with Master. It got me to thinking about name titles and how it can effect you or your brand. You see, the title of “Master” before his actual name gives him credibility in other people’s eyes. Everyone calls him that. And everyone knows […]
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July 22, 2010
When it comes to a lot of online content, such as ebooks, articles, blog posts, etc., the headline is the first thing people see. It is also the first step that decides whether they are even going to read your content. A good headline is enticing, it creates curiosity. It makes you want to know […]
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