What Does Composing Music Have to Do With Marketing?

I’ve men­tioned before how lessons in life can be applied to mar­ket­ing and busi­ness as well as how lessons in mar­ket­ing can be applied to life. Once again I’ve run into this crossroad.

I’ve always had a par­tic­u­lar pas­sion for music. I’ve lis­tened to it all my life and have been around it when peo­ple I knew were in bands. I was even in a band for a short time. I loved the scene and the power of music. I wanted to be a rock and roll star!

As I became older I started appre­ci­at­ing dif­fer­ent types of music. And once again I real­ized the power of music and it’s hold it can have over peo­ple. A good rock band will get the crowd involved, singing the songs and danc­ing to the music. A well done sound­track can some­times say more about a scene in a movie then the dia­logue. A com­po­si­tion writ­ten for a cer­tain part of a game por­trays the envi­ron­ment and cre­ates pacing.

Music can tell a story. Music brings peo­ple together. It cre­ates pas­sion. Ya, I like music. A lot. But for some rea­son I spent many years as more of a bystander. An observer. I only really ever just got slightly involved. I dab­bled. Of course that won’t get me any­where and in the last year or so I’ve come to the deci­sion to pur­sue this pas­sion a lit­tle more.

As I said before, there are a lot of sim­i­lar­i­ties between my online mar­ket­ing ven­ture and my pur­suit to cre­ate music. Let’s take a look at a few shall we?

Hard Work

First of all, it’s not some­thing you can just jump into. I might be able to throw some­thing together using a pro­gram online but it takes a lit­tle bit of ded­i­ca­tion to learn the actual process of mak­ing music to become more effec­tive at cre­at­ing it. The same goes for run­ning a busi­ness. It takes ded­i­ca­tion and learn­ing a lit­tle at time. It’s made out to seem so sim­ple to make a liv­ing (note I said make a liv­ing, not just mak­ing money. Think long term here) but it does take some work and ded­i­ca­tion to make a strong foun­da­tion for you and your business.

Per­se­ver­ance

Sim­i­lar to before if I want to cre­ate any­thing worth­while some­day it’s going to take some per­se­ver­ance. Mind you, I don’t think it’s going to lead to a career by any means but I still want my music to be good and at least make some sort of impact. That prob­a­bly won’t hap­pen right away. I’m pretty sure I’m no prodigy. Same with mar­ket­ing. You won’t have a full fledged, self sus­tain­ing busi­ness tomor­row or even this year. But keep at it and never give up and you will suc­ceed. You have to suc­ceed if you don’t give up.

Effects on Others

This right here is one of my most sat­is­fy­ing aspects of both music and my busi­ness. Music can be a lot of things but I think if it moves peo­ple into action of some sort, whether that’s becom­ing emo­tional or just danc­ing, then some­thing was done right. As online mar­keters we look to solve prob­lems one way or another. I offer advice here on the blog as well as my writ­ing ser­vices. They both solve prob­lems of some sort. And at times peo­ple let me know how much of a dif­fer­ence I have made or that I made their day. That right there is so sat­is­fy­ing to me.

Develop Your­self

I am a firm believer that your per­sonal life and your busi­ness life can affect one another. Both phys­i­cally and men­tally. Improv­ing one will usu­ally help in some form or another on the other. For exam­ple, my get­ting back into shape has helped me stay more alert and focused on my busi­ness. The more I learn about mak­ing music the more I improve myself. As I do that I’m sure it will come into play some­where along the lines with my busi­ness and mar­ket­ing. I’m not sure what that may be but as before one will effect the other.

Music has always been involved in my life one way or another and within the last few years so has mar­ket­ing. I have a pas­sion for both and can safely assume that they will inter­twine at some point down the road now that I’m actively pur­su­ing both. Now I’m off to find some piano lessons. After all the research I’ve done that seems like a good place to start.

Always fol­low your pas­sion and never give up. It’s as sim­ple as that.

~Chris

Do you have any other pas­sions besides your busi­ness or online mar­ket­ing? How has that affected your busi­ness? How has your mar­ket­ing expe­ri­ence effected your other pas­sions?

Sim­i­lar Posts:

• How Has 2009 Been For You?
• Peo­ple That Had an Effect on You and Your Busi­ness, Who Are Not Marketers
• 35 Things I Have Learned From Work­ing Online

I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.