Is It Really Worth it to Always Be Accessible? How About Not Accessible?

Tech­nol­ogy has come leaps and bounds over the last few years. There is some­thing to make every­thing you can think of more con­ve­nient and some things you may not have thought of.

Being acces­si­ble is impor­tant for mar­ket­ing as well. And, again, with today’s tech­nol­ogy, you can be acces­si­ble all the time. If some­one needs you or has a ques­tion all they have to do is send you a mes­sage or a tweet and you are right on it.

Instant grat­i­fi­ca­tion.

It doesn’t mat­ter if you are away from the com­puter, you can get updates with your cell phone. Now you can be acces­si­ble all day, every day. Isn’t that won­der­ful? Won’t you make an impact if you are right on the but­ton like that? Instantly grat­i­fy­ing your cus­tomer or fol­low­ers needs.

But, is it really worth it to be that acces­si­ble? Is it that healthy to be plugged in like that con­stantly? I have often won­dered if being plugged in all the time causes peo­ple to for­get about human, face to face inter­ac­tion, but that’s a dif­fer­ent story.

Obvi­ously that’s not the case most of the time but you have to won­der if it really is worth it to be so acces­si­ble. We all need breaks and it seems like that’s easy to for­get. I’ve already been over the ben­e­fits of unplug­ging every once in awhile as have many others.

It’s good for you and your busi­ness to not be acces­si­ble all the time. Most of the time will do.

But then I got to think­ing. What if there was a way to take advan­tage of this ideal? As time pro­gresses, peo­ple are becom­ing “plugged in” more and more. More peo­ple are becom­ing more acces­si­ble every day.

But what if you could fig­ure out a way to raise your own per­ceived value by not being acces­si­ble? As the con­ve­nience of tech­nol­ogy evolved you were one step ahead of the pack for awhile if you could always be reached. But now it’s pos­si­ble for any­one to do that. So you don’t stand out as much.

The advance of cell phones and lap­tops has made it easy to always be there when you’re needed. We have con­trol of our time and our own acces­si­bil­ity. It’s pos­si­ble to be online all the time. But what if we could use that to our advantage?

Our time is valu­able so you can only reach us directly at cer­tain times.

Would that make you stand out from every­one else that’s plugged in? It could make you look worse I sup­pose but if you play around with the idea of per­ceived value (which btw can make a huge dif­fer­ence) it could change things a bit.

What do you think? Could the fact that every­one else is always avail­able be used to our advan­tage? By not always being available?

~Chris

Throw your ideas out there. Can you take this pos­si­bil­ity a lit­tle fur­ther? Do you think it can be used like this?

Sim­i­lar Posts:

• How to Make Your Busi­ness Stand Out Like Jeff Dunham
• What An Attor­ney Can Teach Us About Hav­ing a USP
• There Are No Limits

I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.