How to Make Your Business Stand Out

One les­son that is taught is to make you or your busi­ness stand out from the rest. It’s said that you need to get a usp (unique sell­ing point) and come up with some­thing that peo­ple can remem­ber you by. Well that sure seems eas­ier said than done right? I mean there about a mil­lion other peo­ple doing the same thing as you right?

For exam­ple if your a writer, your def­i­nitely not the only one. There are tons of writ­ers out there mak­ing money by writ­ing. Or if you do affil­i­ate mar­ket­ing, how many do you think are using the same ads and sales pages as you? Prob­a­bly most of them right?

So how is one sup­posed to stand out in a sea of the same col­ored fish? Add or change a color.

The answer may be right under your nose. Let’s look at the exam­ples above. If your an affil­i­ate mar­keter, it’s just a mat­ter of using some­thing besides the mate­r­ial that is given to you. Instead of using the pro­vided sales page that just about every­one else is using, make one of your own.

It’s the same prod­uct sure, but in a dif­fer­ent pack­age. Once you see the same sales page a few hun­dred times your more likely to ignore it. So a change in pace can helps things.

Or you add your own bonuses. Exclu­sive bonuses that can only be found by get­ting your affil­i­ate product.

What about if you are a writer? This makes things a lit­tle dif­fer­ent but find­ing a way to stick out can still be some­thing sim­ple. For exam­ple, how do you han­dle your busi­ness? Are you friendly and out­go­ing? Do you talk to your clients at all about things other than the project? How about if you throw some kind of bonus in?

How about what kind of ser­vices you offer? What do you spe­cial­ize in writ­ing? Of course this gets into the ter­ri­tory of a usp and the fact that you don’t have to be dif­fer­ent from every­one but spe­cial­ize in some­thing. That still makes you stand out though.

How About Some­thing Simpler?

Okay, take a look at social mar­ket­ing. The major­ity of peo­ple spend all their time try­ing to get more fol­low­ers. A good major­ity of those peo­ple tweet all offers. So what can you do that makes you dif­fer­ent. Talk to them. Do what oth­ers are not doing. And that is the key to stand­ing out.

Look and see what other peo­ple are doing in your field and see what the major­ity aren’t doing. That is an oppor­tu­nity to make you or your busi­ness stand out.

The above exam­ples are just that; exam­ples. There are tons more ways to stand out from the crowd. And most of the time it’s easy to do. Instead of blindly fol­low­ing the crowd, see what they aren’t doing and cap­i­tal­ize on that.

- When most of the tweets are about offers, tak­ing the time to talk to peo­ple.
– When every­one is using the same sales page for affil­i­ate pro­grams, make your own.
– When your mar­ket­ing new clients to write for, con­verse with them about the weather or some­thing. Buy them lunch.

Some­thing, any­thing, do some­thing dif­fer­ent. It may take a lit­tle bit more effort, but that’s the point. You will stand out, peo­ple will notice that you put more effort into what you do. And peo­ple don’t for­get that kind of thing.

~Chris

Have you have noticed some­thing that other peo­ple don’t seem to use? What other exam­ples can you come up with?

Sim­i­lar Posts:

• A Video as a Sales Page
• Brand Your­self
• Pas­sive Income: Cre­at­ing Income When You Can’t Work

I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.