I think the similarity to what we do is very clear. In a sea that is very full, the way to get further along is to make yourself different from everyone else, even if you are offering up the very same thing as everyone else.

Master this and folks will be sayin’, “Chris Anderson got me 1.7 Million!”

George
George Angus´s last blog ..Read An E-Book Week

He portrays how he will do what he can to get you your money. I don’t know if it’s all true and to be honest it took me awhile to remember his name so I could write this post.

So is this usp of his effective? I suppose it is for some. I think it’s a bit scary myself lol. But the fact that he is a hard ass may be an appeal to someone that really needs the help.

I don’t know his other means of marketing. I’m sure there are other ways to get more information but around this area that is what he is famous for: his demeanor. Whether it works or not is up for debate. The point is, it gets your attention.

I do like the fact that you would implement something like what you have done. To see how things work is a great way to attract potentials clients. And that is a great usp too. Haven’t heard that one before. It’s impressive and unique too.

Thanks for the excellent comment .

The more important question is “How does this attorney distinguish himself from every other PI attorney?” If they’re all saying the same thing, do you really think a viewer can make an educated decision based solely on his demeanor in a 30 second “intimidating” commercial? I don’t.

After listening to a commercial like this, I always ask myself “Why would I choose this lawyer if I had a legal problem? How can he help me? What information has he given to me that I can use to make a better decision of which attorney to select?”

The problem with all of these typical commercials is that a viewer is left to wonder “Why should I call him or her? How has this commercial helped to inform me about what I need to know when I talk to a lawyer?” The majority of the time a 30–60 second commercial fails to give a viewer any useful information except to say “Come to me because I’m great,” or “Come to me because I’m here.” Nothing more. This lawyer may have had good success with his TV campaign and developed name recognition. However, the majority of attorneys, especially in very competitive markets like New York, get nowhere with this style of marketing.

What’s a better option? Using online video to create educational and informative videos to teach prospective clients how cases work.

You want a good USP? How’s this one?
“Gerry Oginski is an experienced video producer who has created over 250 educational online videos to promote his own New York medical malpractice law firm and is the ONLY video producer who is also a veteran medical malpractice trial attorney.

Best regards,

Gerry
Founder, The Lawyers’ Video Studio
http://lawyersvideostudio

NY Medical Malpractice & Accident Trial Attorney
http://www.oginski-law.com
http://nymedicalmalpracticevideoblog.com
Gerry Oginski´s last blog ..Why Would Any Attorney Pay To Promote Their Video?