A Video as a Sales Page

The other day I received an email from Tell­man Knud­son. He always seems to have good con­tent and prod­ucts so his emails are one of the few I open on a reg­u­lar basis. Inside was a link to one of his lat­est prod­ucts. The thing I wanted to talk about today is his sales page. Or at least the first part of it.

It’s just a video, noth­ing else.

I know peo­ple have been imple­ment­ing this tech­nique lately but it’s still a fairly new way to do a sales page in this man­ner. So let’s take a look at it.

There is noth­ing on the page except for the video and a lit­tle pause but­ton. That’s it. It’s clean and focused.

All the ele­ments are there. A title, ben­e­fits, describ­ing the prod­uct itself, etc. The video is basi­cally text as well as his voice read­ing it. It’s kind of like a Pow­er­Point pre­sen­ta­tion or some­thing of that mat­ter. Basi­cally, it’s just like a reg­u­lar sales page, but in video format.

Do you think this is effec­tive? I think it could be. Like I said, it has all the ele­ments of a good sales page. The only thing it doesn’t have is the abil­ity to skim. Which most peo­ple do when look­ing through a sales page. You have to wait till the end of the video to get any kind of link.

With that said, the video is good enough to keep your atten­tion. If it was actu­ally writ­ten out I prob­a­bly would have read it all too. So I sup­pose if you were to try to do some­thing like this, the copy is going to have to be well done and engag­ing in order to keep the atten­tion of your visitor.

I think it’s a great idea and I can see it work­ing well, as long as it’s done well. What do you think?

Maybe I should email Tell­man and ask him how that for­mat is doing for him eh?

Click here to check out the site. You don’t have to buy any­thing, just take a look. And that isn’t an affil­i­ate link either.

~Chris

Have you come across a sales page that used video? What are your thoughts on it? Did it keep you inter­ested as much as a writ­ten sales page?

Sim­i­lar Posts:

• How to Find Well Done Head­lines and Why They Work
• How Split Test­ing Can Help With Conversions
• How to Make Your Sales Page Fail

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