Rules Are Meant To Be Broken

The world wouldn’t be where it is today if peo­ple didn’t break the rules. I’m not talk­ing about break­ing rules such as steal­ing or van­dal­ism. Noth­ing ille­gal. I’m talk­ing about the peo­ple that helped soci­ety and the way peo­ple look at things evolve. These are peo­ple that tried things that weren’t entirely accepted at the time.

These are all peo­ple that effected and changed things. They can have a great, last­ing effect such as Ein­stein or Edi­son (plus many more!). Then there are peo­ple that effect soci­ety or cer­tain parts of soci­ety. Bill Gates rev­o­lu­tion­ized com­put­ers at home. James Cameron has now cre­ated two of the top sell­ing movies ever. I could go on.

These are peo­ple that have rev­o­lu­tion­ized dif­fer­ent aspects of life as we know it. There are names in the mar­ket­ing world that are well known for chang­ing how we use mar­ket­ing. Mike Dil­lard, Seth Godin and Chris Bro­gan come to mind. They are lead­ing the pack with social media and attrac­tion mar­ket­ing. You could find all kinds of peo­ple that have changed the course of marketing.

But it doesn’t mean you have to be a big name guru to change things either. The point is this: Are you going to fol­low the rules that have been laid out so far? You can still make a liv­ing, no doubt about that. But think of what can be accom­plished if you step out­side that com­fort zone, break some of those rules, and cre­ate some­thing dif­fer­ent. Some­thing that may change the way peo­ple market.

I mean, you have prob­a­bly already pushed your com­fort zone by step­ping out­side of the typ­i­cal 9 to 5 job. So why not go even fur­ther and try to rev­o­lu­tion­ize things? Sur­prise peo­ple and take things a step fur­ther. Don’t worry about every­one say­ing you should do it this way. Ya, that old way may work but this new way could be even bet­ter. This new way could really improve on things. It could also change the mar­ket­ing world as we know it.

What do you think? Are you going to fol­low the same path as every­one else? Or will you be bold and step out of line? Break the rules and do some­thing dif­fer­ent. Be a rebel and cre­ate a revolution.

~Chris

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I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.