Is Your Advertsing Unique?

So I’m dri­ving down the road the other day doing my shop­ping and pick­ing up stuff we need. I see some­thing that I haven’t seen in a long time. Some­one stand­ing out in front of Lit­tle Ceaser’s Pizza with a big sign.

On the sign is an adver­tise­ment for one of their sales. This is noth­ing new by any means. This form of adver­tise­ment has been used quite a bit by a lot of busi­nesses. But it still stuck out to me. Why?

Well for one thing no one else is doing this. As I said, I haven’t seen that for a long time. So it stuck out to me. Did it make me want to go eat at Lit­tle Ceaser’s Pizza? No not really, I’ve never been a big fan. But I remem­ber it. It stuck out to me.

So my ques­tion for you is this: Is your adver­tis­ing stick­ing out? Or does it look like all the other adverts plas­tered across the net?

While stand­ing out in the cold in a Lit­tle Ceaser out­fit (I felt sorry for them, brrr) isn’t unique in that it’s been done before, it is unique in that no one else doing it right now.

Hav­ing a unique adver­tise­ment may not mean doing some­thing new and dif­fer­ent. While that will def­i­nitely help you can use older tac­tics as well. The point is to stick out from the crowd.

~Chris

What ideas can you come with to stick out from the rest of the adverts? What makes your other con­tent unique? Such as your blogs or products.

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• I Had a Dream That Every­one Sounded Like Steven Tyler
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• How to Cap­ture All Those Fleet­ing Ideas

Thanks for com­ing to The OMV! I hope you learn a lot. And if you have any ques­tions, I encour­age you to con­tact me for any­thing. Don’t for­get to sub­scribe to The OMV Newslet­ter so you don’t miss any­thing. Stick around, you just might learn something!