What Makes Sales? Good Marketing or Good Products?

Obvi­ously both although it usu­ally doesn’t hap­pen that way. I wanted to explain a bit as to why that com­bi­na­tion can make killer sales. Good mar­ket­ing can sell a mediocre prod­uct. And it is pos­si­ble to make some decent money with just a good prod­uct. But it’s when you com­bine them it makes a huge difference.

Good Mar­ket­ing

Mar­ket­ing, in a sim­ple sense, is get­ting a prod­uct in front of peo­ple. Spread­ing the word, find­ing oppor­tu­ni­ties to show the prod­uct. Get­ting the prod­uct (or ser­vice) out there. This is how peo­ple find out about your prod­uct and how they know about it.

Obvi­ously there is a lit­tle more to it than that, such as how good the copy is, but let’s just say the whole setup is good. Along with some JV and affil­i­ate pro­grams, your mar­ket­ing cam­paign will be top notch. With this kind of mar­ket­ing power you could eas­ily sell a mediocre prod­uct or service.

Big com­pa­nies do it all the time. They come out with a new prod­uct and put up a bunch of com­mer­cials or informer­cials. The prod­uct may just be “all­right” but they still sold well because of good mar­ket­ing.

Good Products

There are tons of prod­ucts out there. All this con­tent is every­where. A lot is free, some you have to buy. Either way, there is not short­age of products.

Unfor­tu­nately, a good por­tion of these are not that great. Some of it is pretty good. And then there are some prod­ucts that really stand out in qual­ity. These are the bang for your buck prod­ucts. You get more than your use out of them and feel sat­is­fied with your purchase.

These prod­ucts, that out­shine the rest, don’t always need good mar­ket­ing. These are the prod­ucts that mar­ket them­selves to a degree. They go viral. Word spreads and they become the next big thing. Peo­ple can’t wait to get it and dig into it.

Even with just a touch of mar­ket­ing, these are the big bread winners.

Good Mar­ket­ing and Good Products

So what do you think is going to hap­pen when you put these two together? Let’s say you have cre­ated this mon­ster ebook and it’s ready to sell. It turned out very well. It’s full of use­ful con­tent and you gave it a fair enough price.

This is some­thing you took your time on and it has a lot of value. And your ready to show the world and help peo­ple out with your use­ful information.

You came up with a great mar­ket­ing cam­paign. Ads, emails, the works. You have con­tacted your JV part­ners and setup an affil­i­ate pro­gram. Every­thing is com­ing together so well!

What do you think is going to hap­pen when launch day comes? Your mar­ket­ing is going to put the prod­uct out and make it known. Emails will be sent out, ads will be posted.

Word of mouth will be spread.

Your great prod­uct is what cre­ated that last ele­ment there: word of mouth. When peo­ple are very happy with a prod­uct, it’s going to be remem­bered and they are going to want to tell every­one else about it.

So not only did you make some good money with your mar­ket­ing cam­paign, now your great prod­uct is going to start sell­ing itself. It will go viral. Do you see why this works so well?

Now obvi­ously this is a very sim­pli­fied hypo­thet­i­cal process. There are many more ele­ments that effect the sit­u­a­tion. But I just wanted to go over the fact that build­ing a good prod­uct and good mar­ket­ing cam­paign will take you leaps and bounds.

Most of the time it’s one or the other. Every once in a while every­thing goes right and you achieve both. And things become huge. Just a lit­tle some­thing to think about.

~Chris

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