Become a Marketing Addict

by Christopher D. Anderson on November 16, 2009

When it comes to mar­ket­ing and run­ning a busi­ness there are a lot of reg­u­larly done tasks that you do to run it. And while mar­ket­ing can be fun and very sat­is­fy­ing there are some tasks that aren’t what you might call fun but are essential.

For exam­ple I’m not big on book­keep­ing. It just doesn’t appeal to me that much. But it’s essen­tial to mak­ing my busi­ness run­ning smoothly. I need to keep track of every­thing to avoid prob­lems in the future. So it’s some­thing I have to do even if I don’t entirely enjoy it. And until I can out­source that par­tic­u­lar task to some­one else, I’m going to have to do it myself.

Every­one has some task that they don’t really enjoy but is really needed. So make it a habit. Become an addict.

They say it takes 21 days to form (or break) a habit. And that’s what you want to do. Make some per­sonal habits for every task you do. Even­tu­ally it will come nat­u­rally to you after doing it for so long on a reg­u­lar basis.

Here are a few tips to help form a habit:

- Sched­ule a cer­tain amount of time for this task. Whether it’s every day or once a week, what­ever. Pick an amount of time to do it in and stick with it.

- Make sure you use this time only for that par­tic­u­lar task. Noth­ing else.

- Make the task a good thing by giv­ing your­self some­thing after­wards. When you get it done, do some­thing for your­self. Give your­self a “treat”, what­ever that may be.

- Remind your­self why you need to do this task. Why is it good for you or your business?

- Look at the result of your hard work. Check out what doing this task has accomplished.

Of course form­ing a habit is a per­sonal thing. And your going to have to find what moti­vates you to do these tasks. Find out what your own per­sonal reward would be and apply that to the tasks you don’t really feel like doing. Make these tasks some­thing good and do them on a reg­u­lar sched­ule no mat­ter what.

Even­tu­ally you will form a habit and become a mar­ket­ing addict. Even­tu­ally you won’t have to strug­gle to do these tasks and you’ll find your­self doing it naturally.

Things become eas­ier the more you do them.

~Chris

What kind of tasks do you not enjoy but need to be done?

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I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.

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