The Power of Creating Credibility

When you are online long enough and pro­vide valu­able con­tent you build cred­i­bil­ity. You make a rep­u­ta­tion for your­self and become known as some­one peo­ple can trust. That’s the idea behind cre­at­ing cred­i­bil­ity. I’m going to give a per­sonal exam­ple as to why this works.

I’ve been fol­low­ing the Free­lance Writ­ing blog for some time now. It’s run by Monika Mundell. It’s a great read and I’ve learned a lot from this par­tic­u­lar blog. She’s a very nice per­son, friendly and pro­fes­sional. She is doing what I want to be doing even­tu­ally. Work­ing from home full time, writ­ing and blogging.

Why am I telling you all this? Because she is some­one I look up to and trust. She has built cred­i­bil­ity with me. Which in turn makes me watch every­thing she does. I always read all her blogs and any news she has. In essence, because she has cred­i­bil­ity to me, I pay atten­tion. Which is impor­tant in the mar­ket­ing world.

She’s well on her way to her first prod­uct launch. I’m sure she is pretty excited about it. Here is the kicker, so am I. When I found out about the launch and I wanted to go out and tell the world. Obvi­ously I can’t tell every­one, but it’s because of trust and cred­i­bil­ity that I wanted to do that.

My point is this: When you cre­ate cred­i­bil­ity with your fol­low­ers and read­ers, it makes sell­ing a prod­uct or pro­gram suc­cess­fully much eas­ier. Let’s work out a sce­nario real quick.

Let’s say your ready to launch a new prod­uct. You have quite a few peo­ple on your list. As well as a lot of read­ers. You have pro­vided tons of infor­ma­tion and helped many peo­ple. You have a rep­u­ta­tion for being a great mar­keter and trustworthy.

What do you think will hap­pen when you launch that prod­uct? Yup, all your loyal fol­low­ers will spread the word and it will turn viral. They send it to their fol­low­ers, and they send it to theirs, so on and so forth.

Obvi­ously not every­one is going to be at this point when they launch a prod­uct. But I just wanted to show you the power of cred­i­bil­ity and how it can affect you and your busi­ness. Cre­at­ing cred­i­bil­ity doesn’t hap­pen overnight, but when you have it, it can be one of the best tools in your mar­ket­ing toolbox.

~Chris

Is there any­one that you tend to hang on every word they say? Is it because of the cred­i­bil­ity they have?

Sim­i­lar Posts:

• What Makes Sales? Good Mar­ket­ing or Good Products?
• Why Tes­ti­mo­ni­als and Social Proof Work
• Why Using Video or Audio Cre­ates Cred­i­bil­ity and Trust

I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.