Automation and Personalizing

Mar­ket­ing is a peo­ple busi­ness. We can have all the prod­ucts in the world, but when it comes down to it, peo­ple buy from other peo­ple. If the some­one likes you, for what­ever rea­son, they are a lot more likely to buy some­thing from you. It doesn’t mean you have to have rock star sta­tus to sell. But you have to per­son­al­ize your online voice and presence.

Which brings me to my point. How much automa­tion is too much? Automat­ing cer­tain aspects of your busi­ness is a great idea. It helps you save time and even takes some tasks off your hands all together.

There are some pro­grams and third party sites that you can use to auto­mate Twit­ter. You can do things such as auto fol­low, unfol­low, autotweet. You can even auto Retweet and Direct Messege peo­ple. It’s at this point that I start ques­tion­ing automation.

When you auto­mate so much that you start to lose that per­sonal touch, I think you’ve crossed a line.

I’m all for automa­tion. As long as it saves you some time and effort, it can be a great thing. But all too often when I fol­low some­one, I get an auto DM and never hear from them again. I’m feel like just another number.

Obvi­ously, you can’t con­verse with every­one. But I tried my darnest to respond back to all these auto DMs. Some­times I would get a response back and we would have a con­ver­sa­tion. Other times it would be a quick response and that’s it. But still, most of the time I wouldn’t hear from them again, or they would just throw a link at me.

I’m not say­ing that I’m on Twit­ter just to make friends. I still have a busi­ness to run. But Twit­ter is a social net­work­ing site. Key­words “social net­work­ing”. It’s all about social­iz­ing and mak­ing con­nec­tions. And yes, you can make money too.

I think there is a fine line between being a real per­son and being a robot. Peo­ple buy from other peo­ple. They don’t buy the sys­tem just because it’s so good. They buy the sys­tem because of the name attached to it and because it’s good (for the most part, there are always exceptions).

Social net­work­ing sites are about cre­at­ing rela­tion­ships and cre­at­ing new oppor­tu­ni­ties. It’s not about who has the most fol­low­ers, or how you set up your tweets. So at a cer­tain point of automat­ing, I think you lose that per­sonal qual­ity. Along with poten­tial prospects, part­ners, and oppor­tu­ni­ties. What do you think?

~Chris

Do you auto­mate your twit­ter? And to what degree? Does it seem to make a difference?

Sim­i­lar Posts:

• Are You Social Media Bot?
• Why You Should Have Your Name Everywhere
• Social Mar­ket­ing Overview

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