Are You Social Media Bot?

In the race to get as many fol­low­ers as pos­si­ble on sites such as Face­book and Twit­ter, it’s easy to for­get to actu­ally be social. When you add peo­ple do you send them a mes­sage to let them know a lit­tle about you? Or to intro­duce yourself?

I’ve said it before but social media sites are about net­work­ing. And the more human you are the eas­ier it is to con­nect and cre­ate trust. I’m just as guilty as a lot of peo­ple for just adding peo­ple and not talk­ing to them. Granted you obvi­ously can’t talk to every­one (imag­ine if you could!) but I have found you get a much bet­ter response when you add some­one if you include a lit­tle message.

It starts a con­ver­sa­tion. And that’s a great thing. It’s net­work­ing. It cre­ates trust when you begin to know some­one. Peo­ple buy from other peo­ple they know, not just some ran­dom stranger off the street.

So, give it a try it next time your are adding to your grow­ing friends list. The more human you are the more of a response you can get. Obvi­ously this won’t work with every­one, but you would be sur­prised how effec­tive it is to remem­ber there is another per­son on the other end with feel­ings and needs. And as mar­keters it’s our job to help with those needs.

~Chris

Sim­i­lar Posts:

• Why Tes­ti­mo­ni­als and Social Proof Work
• Social Mar­ket­ing Overview
• Automa­tion and Personalizing

I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.