Why Using Video or Audio Creates Credibility and Trust

As a writer, I love the writ­ten word (or in the case nowa­days, the typed word). And it’s a great way to give infor­ma­tion to oth­ers and cre­ate prod­ucts. It builds cred­i­bil­ity for you as an expert and some­one that can help oth­ers. It’s a great way to get a mes­sage across.

But there are other ways that are a bit more effi­cient in cre­at­ing cred­i­bil­ity and trust. And that is video and audio.

Watch­ing a video makes the pre­sen­ter much real. You can see them and watch they way they move. It’s close to actu­ally talk­ing to some­one. And in some cases you

can

talk to some­one over video.

It’s eas­ier to trust some­one when you actu­ally see or hear the peo­ple behind the words. Not that it can’t be done with writ­ing. It’s just seems that peo­ple con­nect a lit­tle faster when they can see and hear the other person.

It’s prob­a­bly some kind of human nature thing. We are built to be social, and we always will be. When you are talk­ing to some­one face to face, it’s easy to get a feel for the per­son and decide whether they are some­one to trust or not.

You can see their body lan­guage and hear their voice. You can see their reac­tions and their per­son­al­ity. This is why video and audio work. They are the next best thing for get­ting to know some­one from a distance.

As I said, it’s not that you can’t do this with writ­ing, but I think in a way it might take longer. It takes longer for peo­ple to soak in your per­son­al­ity. It also takes a few more times to soak in the infor­ma­tion and find out how help­ful it is.

But there is no cut and dry for­mula. You still have to cre­ate great con­tent no mat­ter what form you present it in. A well writ­ten, per­sonal arti­cle can build trust and cred­i­bil­ity just as fast as a video in some cases. And on the other side, a video can take awhile to build it.

And really it all depends on you and what you are good at. If your uncom­fort­able in front of the cam­era, it won’t be as effec­tive. Peo­ple can see that.

And again, if you don’t write well, that won’t be as effec­tive either. I’m good at writ­ing. And although I may dab­ble in mak­ing videos at some point, it still won’t be as effec­tive for me. Until I get good at it, but even then.

So although mak­ing a great video or audio is a quick way to build cred­i­bil­ity, it’s not for every­one. Some things just work bet­ter for some people.

With that said, I think it’s a good idea to have dif­fer­ent forms of con­tent any­ways. And you can always get bet­ter at the things your not good at. It just takes practice.

~Chris

What other forms of con­tent have you done and which works bet­ter for you and why?

Sim­i­lar Posts:

• Why Tes­ti­mo­ni­als and Social Proof Work
• The Power of Cre­at­ing Credibility
• How Valu­able is Your Free Content?

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