We have a small chinese restaurant here close to where I live. I don’t know about anyone else but I love sweet and sour chicken. And I was hungry. So I ordered some and it was the quickest moment I’ve had on the phone. These people don’t mess around when it comes to business. Here’s the conversation I had:
Cheng’s: “This is Cheng’s, How can I help you?”
Me: “Ya, I’d like to make an order.”
Cheng’s: “Okay”
Me: “Uh, yeah, I need a pint of sweet and sour chicken please.”
Cheng’s: “Okay”
Me: “And that’s it.”
Cheng’s: “Phone number?”
Me: *gave them my phone number.
Cheng’s: “Okay then, bye”
Me: “Thanks.…”
*click
And that was that. I went down there and paid for it, and had a hot meal for the day. Just like that. No fluff, talking, or any kind of bs. Just straight to the point and efficient.
This might be something to remember when you work on your marketing. People are busy and don’t have a lot of time. I’m not saying to have a cold, transparent conversation as the one above. But just remember the idea of the efficiency.
I had a problem: I was hungry. Cheng’s had the solution: Sweet and sour chicken. And it was so easy to get it. One simple 30 second phone call and bam, 20 mins later I was eating. Problem solved.
Just something to think about when your working on some sort of marketing tactic or product. How efficient is it? What problems will your product solve? And will it solve it in a timely, problem free manner?
When your marketing or product is easy to use, and works well, it will leave an impact. And people will remember that.
~Chris
Have you had a similar experience? It’s very impressive when a company delivers a solution to your problem quickly and easily.
Similar Posts:
I’m glad to see you back at The OMV. I hope your enjoying your time. Feel free to contact me for anything and if you haven’t already, don’t forget to subscribe to The OMV Newsletter. Leave a comment too! I’d love to hear from you.
sign
{ 2 trackbacks }
{ 9 comments… read them below or add one }
Good advice.
Fast and efficient solutions are always great. I remember that some of my most liked posts were tutorials that told people how to do something quickly. These kind of posts may be great help in growing a blog!
Mr. I´s last blog ..Top 5 Ways to Bring Traffic to a New Blog
[Reply]
Ya, we live in a very fast paced world, and I think people appreciate ideas that make things easier and faster for them. It’s kind of sad really, but that’s how it is. Just don’t forget to stop and smell the roses once in a while.
[Reply]
That’s a great analogy for marketing. Find a need and fill it. There are so many offline strategies that can be applied to online businesses,
That was a fun read
Luca Di Nicola´s last blog ..Three Steps to Write SEO Content and Still Sound Natural
[Reply]
Thats what I think every business or worker should focus on.delivering a product fast and simple. Some services just take a longer time when it can be as simple as the phone conversation above!
Aidil´s last blog ..What Is a Friend Zone and Why You Need to Avoid Throwing Yourself Into One
[Reply]
It may be called specialty, the receipt is good at the food as well as English.
Young´s last blog ..3 Wonderful Blogs to Download MP3s for Free
[Reply]
@Luca Di Nicola You are correct, there is quite a bit you can bring online. A friend of mine of mine worked offline in an mlm before he started internet marketing. Makes for a unique perspective.
@Aidil Agreed. I like things to be quick and efficient. It’s nice when thing run smoothly and quickly. Solved my problem.
@Young, oh the food is great! lol
[Reply]
So, if you can’t sell your product in a 30-second commercial, then it probably sucks…someone should tell the Shamwow guy.
Tamahome Jenkins´s last blog ..Who was Alfred Nobel?
[Reply]
Christopher D. Anderson Reply:
October 14th, 2009 at 10:49 am
lol I’ll let him know. That’s not exactly what I meant. It was more the efficiency of use then the time it took.
[Reply]
Great point there about the efficient use of time. And I love you illustrate your point via a good story. Kept us reading till the end.
jan geronimo´s last blog ..27 Reasons Why Jena Isle’s Inspirational Book Rocks
[Reply]
Christopher D. Anderson Reply:
October 16th, 2009 at 5:49 am
Thank you for that. I appreciate that. I like doing the story ones too. It was a fun post.
[Reply]
You are at the point for sure.I am not good at marketing so i always outsource it to freelancers. But in future i am going to try ti out.Great post
rick@ 5 dysfunction of a team´s last blog ..What Are The Main Objective Of Doctoral Dissertation Research Grant Program?
[Reply]