How Valuable is Your Free Content?

When your mak­ing your reports or ebooks that you give away, how valu­able is it to the reader? We all know that giv­ing away infor­ma­tion is a great way to help oth­ers and build cred­i­bil­ity for yourself.

But if you really want to make an impres­sion, it’s going to have to be really good con­tent. Which it should be any­ways. When you sur­prise some­one with your great con­tent it can really leave an impres­sion on them.

Do your research and be thor­ough and detailed in your report or ebook. Make it a valu­able asset to the reader. And not just another ebook that gets lost on the hard drive.

Make it some­thing they can use for them­selves. Even though it’s free con­tent, it’s very impor­tant to make it really good con­tent. This will build cred­i­bil­ity and trust from them. Then when you do pull out some­thing that costs money, they will remem­ber the value you gave them for free.

They will be more likely to buy, sim­ply because of this: if your free con­tent helped them so much then your paid con­tent must be insane!

So make your con­tent great, even if it is free. Make them feel guilty for not pay­ing for this infor­ma­tion. Your prod­ucts will fly off the shelf.

~Chris

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