How Creating Scarcity Can Help You Launch Your Product

We have seen it every­where. When­ever some­one launches a new prod­uct. They have a nice page on it, with a nice prod­uct for a good price, dis­counted of course. And then there it is, “Buy for this price within so many days. After that the price goes up.” So if some­one was con­sid­er­ing buy­ing this prod­uct, that may be the final push to actu­ally do it.

This tac­tic is quite effec­tive. Put a dead­line on your prod­uct and it will increase sales. This could mean rais­ing the price after a cer­tain amount of time. Or it could be tak­ing it off shelves, so to speak, after a cer­tain period. Basi­cally this is your last chance, don’t delay!

Why does this work? Peo­ple love to buy. And if you have a good strong copy that lays out the ben­e­fits of your prod­uct and it gives some­one all the rea­sons they want to buy it, they are likely to buy it. But peo­ple are skep­ti­cal by nature and chances are they will stay on the fence for awhile an weigh their options.

They will come back to it later and buy it then right? Yes, they might if they really do want it. But then again, how many offers do we get every day. If you put it off, you may for­get it.

So in comes your dead­line. Buy it before so and so or the price goes up. I’ve even seen a count­down timer on a page recently. Now they have to make a deci­sion now. Get it while it’s cheap?

This tech­nique will give that lit­tle push that peo­ple need to make their deci­sion. It’s sub­tle and effective.

So put a dead­line on your prod­uct. Either put a price increase, or take it down after the dead­line, or even sell only so many copies. It will make your stuff in high demand. And increase sales for you.

~Chris

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