How to Reuse Your Content

by Christopher D. Anderson on August 21, 2009

If you have done any kind of mar­ket­ing you will have some con­tent that can be reused. This espe­cially works with arti­cles or blog posts. These can be used for other formats.

Take for exam­ple your arti­cles. These can be reused for a video cam­paign. Take one of your arti­cles and turn it into a script. Make a nice infor­ma­tive video based on your arti­cle and post it on youtube or whichever video site you prefer.

Not only does this make a great way to reuse con­tent but it also reaches a whole new audience.

Or you could take your arti­cle and turn it into a pod­cast. Or use your pod­cast and make an arti­cle out of it.

Get cre­ative and find ways to use some of the infor­ma­tion that you already have and use it in a dif­fer­ent way of mar­ket­ing. This will expand your reach. And will bring you more leads and traffic.

What other ways can you come up to reuse your content?

~Chris

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