The Difference Between GIVING Value and BEING Valuable by Matt Adamo

I came across some­one really excit­ing post yes­ter­day on Bet­ter­net­worker. This is some awe­some con­tent here on this arti­cle from BN and I just had to show you all. His name is Matt Adamo and he one of the youngest I’ve seen around. But don’t let that fool you. I think he’s got what it takes and I look for­ward to more stuff from him. Go to his blog and read his story, it’s quite fascinating.

MattAdamo.net

Any­ways, on with his article:

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The dif­fer­ence between GIVING value and BEING valuable

by Matt Adamo

Ok, so i have a lit­tle story from yes­ter­day that made me want to write this post. I’m writ­ing this so (if you are cul­pa­ble) that you real­ize, and you can stop. And so peo­ple can use this to attract more leads and not repel them away.

SO..

Yes­ter­day i was on Face­book and this per­son (we will call him johnny) sends me a mes­sage telling me to come and read his free e-book. Now i had NEVER met this per­son, and before even say­ing “hi” he offered me his piece of $%17 e-book. So try­ing to be friendly and help­ful i told him that if he wanted ANYONE to actu­ally read his e-book he might want to at least intro­duce him­self. And what he said next is what finally made me real­ize how to really “give value”

He told me that his upline in his net­work mar­ket­ing com­pany told him to just give this free e-book to as many peo­ple as he could and then get them on a list and into his sales fun­nel. He said this was “giv­ing value” and this was what all the big dogs did to make a lot of money. How­ever what he didn’t real­ize was that he WAS NOT giv­ing value by any means. That e-book could have been the most infor­ma­tive thing in the world that could have made me MILLIONS of dol­lars how­ever i will never read it because johnny is NOT a valu­able per­son. Since i didn’t ask for it, it becomes SPAM.

It’s way more impor­tant in NETWORK mar­ket­ing to be a valu­able per­son and not spam peo­ple with “value” in the form of some bad e-book. On sites like Face­book, youtube and even this forum DO NOT spam peo­ple with your e-book. They don’t know who you are and if there is no rela­tion­ship there is NOTHING.

The solu­tion.

What johnny could have done that would have made me dying for more and ask­ing for his e-book would have been if he first built a rela­tion­ship with me. Maybe by Skype or even a few wall posts. Then i would have went to his pro­file and seen all of his really good infor­ma­tive video’s and notes. Then i prob­a­bly would of asked him for any tips where he could have intro­duced the e-book. Now I would of actu­ally read it because i know it’s going to be Johnny’s best stuff. When you present your­self as a valu­able per­son you attract peo­ple. NOT by spam­ming them with what you think value is.

“To suc­ceed in net­work mar­ket­ing you MUST give peo­ple what they want, NOT what you THINK they want”

Always –Matt

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It’s easy to bring value, but don’t for­get to become valu­able too. Awe­some work Matt!

Don’t for­get to go check out his blog too!

~Chris

Sim­i­lar Posts:

• Net­work Mar­ket­ing and Social Media: Al Gore Does Not Want You To Know His Secrets! by John Murphy
• Are You Focused on the Obsta­cles? by Liz Monte
• The Real Job of Lead­ers: 5 Real­i­ties that Make or Break You by Ali­cia Andersen

I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.