The Old Debate: Quality vs. Quantity

by Christopher D. Anderson on July 10, 2009

There have been plenty of debates between quan­tity and qual­ity and which is bet­ter. Any­thing that you put together and put out can be either in high quan­tity or less quan­tity but bet­ter qual­ity. This includes videos, arti­cles, or even blog posts. Among others.

It’s easy to put in a lot of some­thing at a quick rate. Say you could whip up about 20 arti­cles and sub­mit them all in one day. It would prob­a­bly bring a lot of traf­fic to your site. But how much can you put into each arti­cle at that rate?

I think putting out a lot like that would dimin­ish the qual­ity to a degree. Whereas if you put some time and effort into each one, sure you won’t get as many out. But I think it would be put together bet­ter and make for a more qual­ity project.

So in short here is my point of veiw: You could eas­ily pump out a lot at one time and bring in some traf­fic, but I think it would be short term. But if you take your time on each project and put out less. You’ll have some­thing that will have longevity and build credibility.

And I think that will be bet­ter off in the long run. But “to each his own” as they say. If mak­ing things fast and quick with the goal of short term traf­fic works for you, then by all means go for it. But with the long term goals in mind, they will build cred­i­bil­ity and trust. And longevity for your prod­uct. And yourself.

What are your opinions?

~Chris

I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.

{ 5 comments… read them below or add one }

1 Ethan Lanagan July 10, 2009 at 3:38 pm

When I read the title to this I thought for sure you were talk­ing about prospects.
But after read­ing this I would have to say you want both! If you have great con­tent but you never get it out out there you loose. If you have crappy con­tent but its out there all the time thats bad cause nobody will respect you or be attracted to you. So you need both great con­tent and to get it out there con­sis­tently. @EthanLanagan
Ethan Lanagan´s last blog ..The Power of Part Time… Sto­ries Mat­ter in Net­work Mark­ert­ing! My ComLuv Profile

[Reply]

2 canderson July 11, 2009 at 6:22 am

agreed, con­sis­tency! Thanks Ethan :)

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3 derekpm July 12, 2009 at 4:15 pm

Rather inter­est­ing. Has few times re-read for this pur­pose to remem­ber. Thanks for inter­est­ing arti­cle. Wait­ing for trackback

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4 john July 18, 2009 at 4:29 am

I agree, this is prob­a­bly of the most pop­u­lar dilem­mas and solu­tion is not black or white. How­ever I would pre­fer qual­ity on long runs has more to give than quantity.

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5 canderson July 18, 2009 at 10:05 am

Thank you Derek.

And yes John, I’m with you as far as qual­ity goes. Makes things eas­ier in the long run I think.

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