Micheal Jackson and Attraction Marketing

I’m sure you all have heard about Micheal Jack­son story by now (r.i.p.). And even though there was a lot of con­tro­versy in his life, he was still a damn good artist. He could sing and dance like no other. For that rea­son alone he was looked up to by mil­lions of people.

So, what does he have to do with mar­ket­ing? I’ve brought this up before about good bands and artists being like mar­ket­ing lead­ers. They give peo­ple some­thing that they enjoy or is of use to them. And they do it very well!

I went to a con­cert last year and we were all wait­ing for the band to come out. Of course every­one would chant and cheer once in awhile to get them to come out. There were stage hands set­ting up the equip­ment and what­not. At one point one of them came out and took a cover off of a poster. It had a pic­ture that was for the band. The crowd cheered almost as if the band came out them­selves. I thought it was kind of funny but it made me think too.

These peo­ple are going crazy, wait­ing to see a band that they love and adore. And it reminded me of how some mar­ket­ing lead­ers are. Peo­ple hang on their every whim to see what new info or prod­uct they are com­ing out with. All these lead­ers have to do is send out a sim­ple email and peo­ple clamor over it, try­ing to get the prod­uct and find out about the newest thing.

So bands and artists are the same way, they just have a dif­fer­ent prod­ucts. Their music. But more than that, their image. What they rep­re­sent to mil­lions of peo­ple. And of course their talent.

Micheal Jack­son started in music when he was just a kid. And even then he had a tal­ent for singing and danc­ing. As he got older and his career pro­gressed, he was always com­ing out with some­thing new. And I think part of the attrac­tion was “what will he do next?”.

Madonna is the same way, always chang­ing her looks and style. But no mat­ter what, it was still Madonna. Caus­ing con­tro­versy in her wake. And even more so as she moved.

These are just two exam­ples, as there are many great artists out there. But the point is this, they did things that got the public’s atten­tion (be it good or bad). They brand them­selves and every­one loved it! They have a fol­low­ing. A very devoted fol­low­ing. a.k.a. “Attrac­tion Marketing”

Now I’m sure they weren’t always like that. And just like you and me they had to work hard to get where they are in their career. They took what they were good at and ran with it. And never stopped. Con­sis­tency! Persistance!

Now take you and your busi­ness, pick what you are good at and go with it. Use your tal­ents. Learn your skills. Make them bet­ter and always evolve them. And don’t stop!

We all can succeed!

~Chris

Sim­i­lar Posts:

• What Does Com­pos­ing Music Have to Do With Marketing?
• Peo­ple That Had an Effect on You and Your Busi­ness, Who Are Not Marketers
• Famous Peo­ple Online — And What We Can Learn From Them

I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.