The Copywriter’s Handbook Review

This is for any­one that is inter­ested in copy­writ­ing of any sort. That includes online and offline. It’s The Copywriter’s Hand­book, by Robert Bly. It’s def­i­nitely one to keep on the shelf, or in your hand reading.

The main thing I like about this book is that it gets straight to the point. He doesn’t beat around the bush for 50 pages like some peo­ple and talk about their achieve­ments. Not that I mind per say (as that can be inter­est­ing) but it’s really nice to get a short intro and then jump right into the book.

Now as online mar­keters, copy­writ­ing is some­thing we have to deal with daily. And I think that this book can be use­ful to every­one. Whether you out­source your copy or do it your­self, this book can still be a lot of help. It really gets into what makes a good copy and the process of it.

Not to men­tion that a good por­tion of the book is for offline copy, but the strate­gies can be eas­ily used for web copy as well. Speak­ing of which,  the third edi­tion of this book has some added mate­r­ial. Specif­i­cally for web copy and any dif­fer­ences between on and offline.

It goes over all the dif­fer­ent kinds of copy and adver­tis­ing as well. From mag­a­zine ads, to PR adver­tis­ing, direct mail­ing, web copy and so on. He really cov­ers the spec­trum of poten­tial jobs that a free­lance writer could have. And explains the differences.

So ya, I def­i­nitely give this one a thumbs up. It’s easy to read, straight­for­ward and easy to under­stand. And he wrote it well enough that you can learn a lot just from read­ing a lit­tle bit. If your inter­ested in doing copy, this would be a darn good investment!

~Chris

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