Social Marketing Overview

by Christopher D. Anderson on May 11, 2009

Social mar­ket­ing can be quite a pow­er­ful tool to use in your mar­ket­ing tool­box. But I see peo­ple do it wrong all the time. I’m talk­ing about net­work­ing sites, such as myspace or face­book. Among many others.

These can be really good ways to gen­er­ate leads but only if you use it right. A lot of peo­ple will throw links in your face as soon as you add them. I don’t believe this is the right way to go about it. These sites are meant for net­work­ing. And when used prob­a­bly can really help with your business.

No one likes to be sold to. Espe­cially fel­low mar­keters. But if you take the time to net­work with oth­ers you can cre­ate rela­tion­ships. That will help you in your busi­ness in sev­eral ways. Net­work­ing can not only help you build leads and your list, but also your team.

Let peo­ple know that you can help them. Be involved with oth­ers. Mar­ket your­self. Your­self and what you can do for oth­ers. Don’t just throw links at every­one and call it a day. Yes, you may get some leads from that. But it’s noth­ing com­pared to the rela­tion­ships that you can build with others.

These rela­tion­ships can really be a good cause for you and your busi­ness. Alot of peo­ple gen­er­ate leads every day using social net­work­ing. But only because they are involved. And they help others.

Give and you shall receive. It’s true on these kinds of sites. Pass on infor­ma­tion, links, your busi­ness even. Only when it helps oth­ers. Don’t just throw every­thing at some­one as soon as you meet them. Build rela­tion­ships and help oth­ers. You’ll be giv­ing to the com­mu­nity and build­ing your cred­i­bil­ity. Which is fan­tas­tic for you and your biz.

It may not seem like your typ­i­cal mar­ket­ing but before you know it, peo­ple will be con­tact­ing you. Want­ing to know about you and your busi­ness. If that’s the case, they are already half sold.

If you help oth­ers and pro­vide help­ful infor­ma­tion and con­tent, you’ll have a very loyal following.

~Chris

p.s. I use face­book and myspace fre­quently and would love to help any­one. And it’s also the best way to con­tact me. Links to those are on the right side —>
Have a won­de­ful day!

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I’m glad to see you back at The OMV. I hope your enjoy­ing your time. Feel free to con­tact me for any­thing and if you haven’t already, don’t for­get to sub­scribe to The OMV Newslet­ter. Leave a com­ment too! I’d love to hear from you.

{ 4 comments… read them below or add one }

1 Ethan Lanagan May 11, 2009 at 11:34 am

Great Blog post Chris! So true. I wish peo­ple would stop spam­ming so much on Face­book and other social net­works. It makes the whole indus­try of Net­work Mar­ket­ing and Affil­i­ate Mar­ket­ing look bad. Thanks for step­ping up as a leader and post­ing an hon­est reply.

Ethan

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2 canderson3 May 11, 2009 at 8:48 pm

Thank you Ethan. That’s def­i­nitely a good point too. It does make it look bad.

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3 Chris Hughes May 12, 2009 at 5:26 pm

Yeah Chris, I get spammed all the time on MySpace, Face­book and even Twit­ter now! I wish more peo­ple would read Mag­netic Spon­sor­ing and learn just what you are talk­ing about in this post. They need to learn to share their knowl­edge, help oth­ers and not look for any­thing in return.

A good quote I read about Social Media is that it’s like a cock­tail party, you don’t walk in scream­ing “BUY MY PRODUCTS” do you…and if you did, you’d be the per­son every­ones avoid­ing at the party!

–Chris Hughes

[Reply]

4 canderson May 12, 2009 at 5:53 pm

Thanks for the input. It seems peo­ple want to take the easy way out or some­thing. In all actu­al­ity it’s actu­ally much eas­ier to share infor­ma­tion and have peo­ple come to you!

[Reply]

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