Network Marketing and Social Media: Al Gore Does Not Want You To Know His Secrets! by John Murphy

by Christopher D. Anderson on March 29, 2009

Really cool arti­cle from a very infor­ma­tive and cool guy from Bet­ter­net­worker.

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Ok…You caught me Al Gore is not pay­ing atten­tion to this arti­cle or me for that mat­ter.  But what I want to share with you is the insights I have found on my quest to profit from Social Media.

What is social media?  Social media most often refers to activ­i­ties that inte­grate tech­nol­ogy, telecom­mu­ni­ca­tions and social inter­ac­tion, and the con­struc­tion of words, pic­tures, videos and audio in a com­mu­nity.  Exam­ples of social media are Face­book, Twit­ter, My Space, and Youtube.  These are the most pop­u­lar and com­mon exam­ples.  How­ever, there are many other com­mu­ni­ties as this on the Internet.

How do you lever­age these com­mu­ni­ties to build your net­work mar­ket­ing business?

Many net­work mar­keters join these sites to start pitch­ing their opportunity/product/services right away.  They going direct about how great there wid­get is.  How it is the best thing since slice bread.  You know the story.  If you have been involved with social media for any period of time you have ran into some buddy like this!

Do NOT do this!

The first thing you need to know about social media is about peo­ple.  The aver­age per­son is truly BORED out of their mind.  They watch 4 to 5 hours a tele­vi­sion a day, they are over­weight, and gen­er­ally speak­ing not reach­ing their goals.   Peo­ple want to be friends with peo­ple who have high value.  If you hang out with those peo­ple, you become higher value by association.

Tip #1: The power of social media comes from your per­sonal fol­low­ing.  Your goal should be to build a group of peo­ple who are sim­i­lar and like-minded to you.

Know­ing most peo­ple are bored out of their mind, you need to NOT BE BORING!  Make your­self an inter­est­ing per­son.  Read­ing inter­est­ing books.  Do inter­est­ing things.  Eat inter­est­ing foods.  A per­fect exam­ple of being inter­est­ing is Al Gore.  He took the truly con­tro­ver­sial of global warm­ing and cap­i­tal­ized on it.  If you have ever watched his pre­sen­ta­tion, he made it very interesting!

Tip #2:  You need to con­nect with peo­ple in your niche.  If you are in net­work mar­ket­ing search out other peo­ple in net­work mar­ket­ing to become friends!  Seems com­mon sense, but with 20 mil­lion users it seems easy just to add friends at ran­dom to your community.

How do you trans­late build­ing a com­mu­nity into dol­lars?  This is the part of build­ing a fol­low­ing.  When peo­ple know and trust you they will want to do busi­ness with you!  For every 10 sta­tus updates or mes­sage, you can have one mes­sage about your business.

Tip #3: Shar­ing How To infor­ma­tion is always more effec­tive than sell­ing them the “who, what, when, where, and why” of your company.

Al Gore and I might not see eye to eye on global warm­ing.  But we both agree on the power of build­ing a com­mu­nity around a com­mon message.

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Hit it right on the nail. It’s about the networking!

John T.S. Mur­phy– Is a home base busi­ness owner who teaches peo­ple “How To” break free of the 9 to 5 Lifestyle. He shows EXACTLY how you can work from home, call your own shots, and live the lifestyle of your dreams!

To find out more infor­ma­tion about John and how he helps people:

Go to http://www.ImNOTaGURU.net

~Chris

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