Can a Name Title Make Your Brand More Effective?

by Christopher D. Anderson on July 29, 2010

My son is in Tae Kwon Do and his teacher’s name begins with Mas­ter. It got me to think­ing about name titles and how it can effect you or your brand. You see, the title of “Mas­ter” before his actual name gives him cred­i­bil­ity in other people’s eyes. Every­one calls him that. And every­one knows what it means.

It’s a brand of sorts.

Even some­thing as sim­ple as the title of Mr. or Mrs. gives an air of impor­tance. Peo­ple that you call Mr. and their last name is a more for­mal way to talk to them or present them. A brand of sorts.

You could even go a lit­tle fur­ther with it and get cre­ative. Think about Hou­dini. Sure that is a house­hold name and most peo­ple know who he is. But doesn’t the name “The Great Hou­dini” give it more of a ring?

In a way names have power and hav­ing a title attached to a name could add even more to that. Do you think a name title can make a difference?

~Chris

So do you think adding a title to your name could help you build a brand? Sim­i­lar to a name of a blog? Would you be will­ing to use some­thing a lit­tle out there?

Thanks for com­ing to The OMV! I hope you learn a lot. And if you have any ques­tions, I encour­age you to con­tact me for any­thing. Don’t for­get to sub­scribe to The OMV Newslet­ter so you don’t miss any­thing. Stick around, you just might learn something!

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The Man and The Swamp of Failure

by Christopher D. Anderson on July 27, 2010

Today we con­tinue our story with the Man and his jour­ney to Mount Suc­cess. He and his faith­ful horse have just taken their first steps into the Swamp of Fail­ure. Let’s see how our hero does.

If you are just join­ing in this story, you may want to start from the begin­ning. Here is what’s posted so far:

The Intro
The Plains of Overwhelming

Let’s con­tinue shall we?

He and his faith­ful horse slowly make their way through the swamp. It’s so thick they have to take one step at a time. Not only is it very muddy, it’s also very stinky. The swamp water and mud reek of old earth and dead trees. It’s enough to take one’s breath away.

Even at this early stage the trek has made some thoughts creep into the Man’s head. “Is it even worth it? Am I wast­ing my time? Should I really be doing this?”

He quickly blows these thoughts off but he can’t help but think about them once in a while. And he senses some­thing nearby. Some­one watch­ing him.

Both horse and hero walk slowly with their heads bowed, con­cen­trat­ing on mov­ing for­ward fol­low­ing the trail of flow­ers. A voice echoes through the trees and stops The Man in his tracks.

“You look like you could use a bite to eat!”

He looks around and sees a man stand­ing by a stand full of fruit and water. He swore he could smell meat too.

“Come, come, enjoy this food and the jour­ney through this swamp will be that much eas­ier. You’ll be done before you know it!”

It wasn’t until he saw this con­ve­nient sup­ply of food that real­ized how hun­gry he really was. He almost started turn­ing towards the deli­cious cart of food when he felt a tug from his horse. He turned around to look at the horse and it stared at him with a warn­ing glance.

“Come sir,” The cart man con­tin­ued, “Just one lit­tle bite is all. The finest tast­ing fruit you’ll ever have!”

The horse nudged our hero again, remind­ing him of the temp­ta­tions he had read about in the book. This was too easy, he thought.

The cart man seemed to have real­ized his thoughts as he gave him a nasty sneer. With a swing of his hand both him and the cart dis­ap­peared in a puff of smoke.

Whew, that was close. The man looked back at the path at his feet. The book said to watch the white flow­ers, they will lead out of the swamp. He fol­lowed the trail until it dis­ap­peared into the trees a few feet ahead of him.

The Man and his horse pushed on through the swamp, slowly, tediously. More and more doubts crept into his mind as he trudged on. Even his faith­ful horse seemed to slow­ing as he grew more and more tired. It seemed like the the mud was get­ting deeper.

The cart man kept show­ing up with more tempt­ing offers and he kept get­ting closer, offer­ing bet­ter and bet­ter offers to pull The Man away from the path. He kept get­ting closer and each time he became more trans­par­ent. It was the ghost of the swamp.

Even­tu­ally The Man was hear­ing the whis­pers from the ghost in his ear, taunt­ing him, telling him to give up. He tried to ignore it. But some­times he wanted to give up.

Between the ghostly fig­ure that seemed to be in his head and the mud that was mak­ing it’s way up his thighs, he started won­der­ing if he should just stop and let the grimy water take him. It would be eas­ier. Eas­ier than this hard work. Even eas­ier than tak­ing the short­cuts the ghost kept try­ing to show him.

But he kept his eyes on the white flower trail lead­ing through the trees. His shoul­ders felt heavy and he kept hav­ing thoughts of run­ning off the path into obliv­ion. It was just the ghost he reminded him­self. A small nudge from the horse kept him mov­ing forward.

He was so tired and focused on mov­ing one step after another after the trail of flow­ers that he almost ran into the tree that the flow­ers led to. He looked up blink­ing the weari­ness out of his eyes.

The tree almost glowed in the drea­ri­ness of the swamp. It was fresh and alive. It had a big trunk and was cov­ered in white flow­ers sim­i­lar to the ones he had been fol­low­ing. It was beautiful.

Pro­trud­ing from the trunk was a small branch. Hang­ing from the branch was a neck­lace with a small pen­dant on it. He hes­i­tated to touch it when he heard the quiet voice of the ghost in his ears. He could feel the weight on his back with each word.

“Don’t touch that. Do you really want to do things that way?” The ghost whispered.

In this sim­ple state­ment, our hero sensed some fear and knew this to be the neck­lace of con­fi­dence. He quickly grabbed it up and read the inscrip­tion on the back.

You have the power to cre­ate your own path. The hard times are only there if you let them. The path is clear if you want it to be. You have the power to make things work for you.

With that sim­ple state­ment he had a sim­ple real­iza­tion. He heard a snarl fade in his ears and weight lift off his back. He had a choice. He could stay here and con­tin­u­ally strug­gle or he could find a way to make things work his way and make his own path out of the swamp.

He walked around the tree to look beyond. It seemed even the mud was becom­ing less deep with each step. He looked beyond the trees and envi­sioned what he wanted. Before his eyes the edge of the swamp seemed to come into view. So simple.

It wasn’t long before his feet his solid ground and he heard the click clack of his horses hooves. They had finally made it out. The Man took a great big deep breath and closed his eyes.

When he opened them again he saw a great green for­est ahead of him. It looked beau­ti­ful. It looked invit­ing. He took a step and noticed the sun­light hit­ting some­thing nearby.

He looked over and saw a huge book, a tomb of knowl­edge. It had fol­lowed him. He fig­ured it was time for a break any­ways so he sat down in front of the book and flipped through the giant pages.

~Chris

The For­est of Expe­ri­ence lays beyond. It looks like a per­fectly nor­mal for­est but what obsta­cles does it hold for our hero? Stay tuned to find out.

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How to Find Well Done Headlines and Why They Work

July 22, 2010

When it comes to a lot of online con­tent, such as ebooks, arti­cles, blog posts, etc., the head­line is the first thing peo­ple see. It is also the first step that decides whether they are even going to read your con­tent. A good head­line is entic­ing, it cre­ates curios­ity. It makes you want to know […]

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The Man and The Plains of Overwhelming

July 19, 2010

This a con­tin­u­a­tion from a pre­vi­ous post. If you haven’t read the first part go here. Grab that cup of cof­fee, let’s see how our hero fares in the Plains of Over­whelm­ing. The Plains of Over­whelm­ing The man makes his way into the tall grass. He glances one more time behind him as the rolling […]

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The Man and His Quest to Mount Success

July 13, 2010

Grab your­self a cup of cof­fee and sit back an relax. I have a story to tell you. There was a man that was given a quest. This man lived in a time of drag­ons, knights, and other myth­i­cal crea­tures that no longer exist. To say the least his quest was going to be a dangerous […]

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The OMV Weekly Retweet Roundup July 11th

July 11, 2010

Wel­come back to another weekly retweet roundup. It’s an inter­est­ing mix of posts with great mar­ket­ing tips and a few posts that made an impact. Good stuff and I hope you take the time to check them out. If you have any sug­ges­tions remem­ber to let me know in the com­ments . Enjoy. My Top 3 Posts […]

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The Importance of Flexibility With Yourself

July 8, 2010

I learned a bit of a les­son recently that I wanted to share with you. I’m sure you have heard that plan­ning is essen­tial to a smooth run­ning busi­ness. That’s very true. But it’s also impor­tance for your plan­ning and your goals to be flex­i­ble. The world of mar­ket­ing changes at a very fast pace […]

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Repurpose Your Content With a “Limited Edition”

July 5, 2010

Not only do I have a pas­sion for mar­ket­ing, writ­ing, and help­ing oth­ers but I’m also a big nerd when it comes to enter­tain­ment. I grew up play­ing games and watch­ing the newest movies. A well done and well pre­sented fic­tion is just as excit­ing as read­ing about how to build a blog or make […]

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The OMV Weekly Retweet Roundup July 4th

July 4, 2010

First off, Happy 4th to every­one in the U.S. And sec­ondly the posts this week are actu­ally pretty moti­va­tional so it was kind of fit­ting. I enjoyed quite a few posts this week and it seems that Blo­gus­sion was just on a roll as well. Remem­ber to let me know if you have any suggestions! […]

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Getting Off My Own Back and Sprucing Up

July 2, 2010

It may be past spring but it just seems like a good time to clean things up a bit. I’ve men­tioned in ear­lier posts that some changes were com­ing and they are. More so with my actual busi­ness than the blog but they still effect it. First off, you may have noticed that the consistency […]

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